...or in another way...: VixPix - Tits Out for Multiple Sclerosis - www.vixpix.org
[Glastonbury, UK - March 2004]: Is there such a thing as getting your tits out for a good cause? Vix, a buxom British blonde who suffers from Multiple Sclerosis, has decided to use her talents to promote MS awareness on the internet!
It all started with a pub bet. Vix recalls,
"Over a few drinks at the pub, I was approached by two chaps who had made a bet. One had bet the other £10 that I would flash my boobs. I queried the bet, saying that if I did.. the 'loser' of the bet got to see my boobs, but the winner got £10 AND got to see them. They decided that if I did it, they would give me the tenner to give to a charity of my choice. Deal done! I lift my tee shirt. I pocket the tenner and promise that I'll give it to the Multiple Sclerosis Society. When I am next in my local pub, the landlord watches me deposit the £10 note into the collection box on the bar. My partner has a thoughtful look and when I ask why, he tells me that 'We could be on to something with this'. So we decide to raise awareness of this illness and have a little fun in doing so."
The VixPix website (www.vixpix.org) benefits the Multiple Sclerosis Resource Centre (www.msrc.co.uk), who have featured a link on their homepage with the caption: "The web site reached from this link is not to everyone's taste, but many have admired this fundraising effort and it has brought MSRC more publicity around the world than anything else anyone has done for us before."
Lawrence Wood, Chief Executive of the MSRC said, "Anyone who reads the very moving comments on VixPix will understand why this has been far more than just a fundraising exercise. She has not only raised what to us is a very substantial sum of much needed money, but she has also changed the view of many people about those affected by this disease."
Since its inception just two months ago, VixPix has nearly 4 million hits from 300,000+ site visitors, raised over 3,500GBP ($6,400US) for her charity and the feedback has been overwhelmingly positive. In addition to the UK press, the website has received media coverage in Brazil, Denmark, Hungary, India, Norway, Portugal, the Ukraine and Vietnam. Donations to the MSRC are accepted internationally through JustGiving.com (www.justgiving.com/vixpixms), a London-based company established to facilitate on-line fundraising worldwide for more than 450 charities.